The Awards
ESM: European Supermarket Magazine is proud to present the European Private Label Awards, a contest to determine the most impactful and innovative store brands on sale in Europe’s supermarkets.
The Awards are open to both retailers and suppliers operating in the European grocery marketplace. There are 13 awards categories, with each product also considered for three overall cross-category awards.
Categories
—— ambient grocery
Includes Sauces, Soups, Oils, Canned Products, Conserves, Baby Foods, Baking Products, Stocks, Salad Dressings.
—— Beverages (Alcoholic)
Includes Beer, Wine, Spirits, Flavoured Alcoholic Beverages, RTD Alcoholic Beverages.
—— Beverages (Non-Alcoholic)
Includes Soft Drinks, Juices, Energy Drinks, Squashes, Cordials, Mineral Water.
—— Breakfast Products
Includes Breakfast Cereals, Porridge, Breads and Pastries, Breakfast Meats, Jams, Preserves, Juices, Smoothies and other breakfast products.
—— Confectionery & Snacking
Includes Chocolate, Sweets, Gums, Mints, Potato Chips, Popcorn, Biscuits, Cakes, Savoury Dips, Granola Bars, Chips.
— Convenience Foods / Food To Go
Includes Ready Meals, Food-to-Go, Pre-Packed Sandwiches and Snacks, Snack Pots, Instant Meals, Prepacked Fresh Berries, Fruit Pots, Chilled Soups.
—— Dairy Products
Includes Milk and Milk Products, Yoghurt, Yoghurt Drinks, Chilled Desserts, Cream, Cheese, Butter, Dairy Spreads, Flavoured Milk, Milkshakes.
—— Free-From Foods
Includes Gluten-Free, Vegetarian, Vegan, Fat-Free, Egg-Free, Lactose-Free, Nut-Free, Dairy-Free, Soy-Free. Sugar-Free, Yeast- Free, Salt-Free, Wheat-Free, GMO-Free food and beverage products across all grocery categories.
—— Meal Accompaniments
Includes Pasta, Rice, Gravy Mixes, Prepared Potato Products, Prepared Side Dishes.
—— Meat & Seafood
Includes Sliced Meats, Chilled Prepared Meats, Meat Products, Seafood Products, Shellfish.
—— Non-Food (Household)
Includes Detergents, Washing Up Liquids, Fabric Softeners, Dishwasher Products, Ignition Products, Refuse Sacks, Household Sprays, Bathroom Cleaners, Kitchen Cleaners, Air Fresheners, Batteries, Hard Surface Cleaners.
—— Non-Food (Personal Care)
Includes Deodorants, Creams, Lotions, Shower Gels, Soaps, Shampoo, Hair Conditioners, Razors, Sanitary Protection, Baby Wipes, Nappies, Diapers, Facial Tissues, Toothpaste, Oral Care Products, Oral Analgesics, Cough & Cold Remedies.
—— Sauces & Condiments
Includes Table Sauces, Salt, Pepper, Ketchup, Mustard, Salad Dressings and other condiments.
All entries will be considered for inclusion in three overall cross-category awards: Innovative Product of The Year, Packaging Excellence Award and Taste Excellence Award. Please note that these categories are not open for entries.
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
The European Private Label Awards by ESM is an important competition for displaying new and innovative private label products from European retailers. This competition really shows that private label products have become both unique and innovative, so we are very pleased that ESM is launching these Awards.
The competition clearly shows that private label is so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt directly add value to any supermarket shelf
Why Enter
ESM: European Supermarket Magazine is the leading pan-European grocery industry trade title, with readers comprising C-level executives and senior buyers across Europe and internationally.
The European Private Label Awards has therefore been created to celebrate the ‘best of the best’ when it comes to store brand innovation right across Europe, and celebrate the dynamism of both retailers and suppliers when it comes to developing products that can compete, and in many cases outperform, the biggest brands in the marketplace.
All winners and finalists will be celebrated in a special European Private Label Awards issue of ESM: European Supermarket Magazine, to be published in March 2022.