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Celebrating Excellence
and Innovation in
European Private Label

An industry awards programme recognising excellence and innovation among private label products entered by retailers and suppliers across Europe.

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Winners & Finalists
2026

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Salling Group logo
A great initiative that puts focus on the private label development across European retail, and can inspire us all to improve our private label offer further.
Jean Ladehoff
Group Senior Vice President Grocery/Beverages, Salling Group
Spar logo
SPAR Netherlands is honoured to participate every year in the European Private Label Awards. With them, our best PL products get the recognition they deserve. We will definitely participate next year!
Hinde Kerremans
Brand Management Specialist, SPAR Netherlands
Lidl Logo
The European Private Label Awards by ESM is an important competition for Lidl Denmark. Top-quality private label products have the highest priority for Lidl Denmark. We will be a proud participant again this year.
Rasmus Pape
Chief Commercial Officer, Lidl Denmark
ioniki sfoliata logo
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
Nikos Tsiftsoglou
Head of Exports, Ioniki Sfoliata SA
Coop-Norge-logo
The EPLA is an important competition for displaying new and innovative private label products from European retailers. It really shows that private label products have become both unique and innovative, so we are very pleased that ESM is launching these Awards.
Line Wanderås Németh
Head of Conceptual Development Private Label, Coop Norge SA
Nopa Nordic logo
The competition clearly shows that private label is so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt add value to any supermarket shelf.
Sanne Strandskov
Marketing Coordinator, Nopa Nordic
Spar logo
We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.
Wouter Lefevere
Head Of International Buying, SPAR International
Rabobank logo
The competition clearly shows private label is about so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt add value to any supermarket shelf.
Sebastiaan Schreijen
RaboResearch Food & Agri (FAR)
Rema 1000 logo
The European Private Label Award is an exciting initiative and a great opportunity for us and other European retailers to present our private label products. It contributes to heightening the standards for private labels across Europe.
Gunhild Nørgaard
Head of Private Label, REMA 1000 Denmark
Intermarche logo
Realising that our products have been internationally recognised by such a demanding panel gives us great pride, because it confirms that our mission is right – it is possible to be both good and economical.
Ernesto Cunha
Marketing Administrator, Intermarché Portugal
Conad logo
At Conad, we consider the European Private Label Awards an important annual event that allows us to measure ourselves against other retailers and pushes us to work harder every day to deliver innovation, high quality and convenience.
Elisa Crisafi
Marketing Assistant MDD, Conad Italy

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category winners & finalists

Of all the entries submitted from around Europe, these products have been chosen by the judges on the basis of innovation, packaging, quality and overall market appeal. The panel also considers sustainability and consumer trends.

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Highly Commended 2027 badge

Highly Commended

Products that narrowly miss out on making it into the final round in each category, but that the judges consider to be worthy of recognition, will be eligible for mention as Highly Commended.

Special Recognition

In addition to the main category awards, products will be considered for special recognition in four areas: innovation, packaging, sustainability and taste.

Innovative Product of The Year

Packaging Excellence Award

Sustainable Product of the Year

Taste
Excellence Award

Categories

Ambient Grocery

Includes soups, canned products, conserves, baby foods, baking products.

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Why Enter

EPLA 2027 certificate

The European Private Label Awards provide an international platform in print and online to celebrate some of the most exciting and innovative products available to consumers in the grocery stores of Europe. These awards celebrate the creativity of retailers and suppliers when it comes to developing products that can shine alongside the biggest brands in the marketplace.

Why not make sure that your products claim their rightful place in the spotlight!

Winners and finalists will be showcased in a special European Private Label Awards report in European Supermarket Magazine published in 2027.

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Enter today to avail of the Early Bird price

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