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The Awards

ESM: European Supermarket Magazine is proud to present the European Private Label Awards, a contest to determine the most impactful and innovative store brands on sale in Europe’s supermarkets.

The Awards are open to both retailers and suppliers operating in the European grocery marketplace. There are 13 awards categories, with each product also considered for three overall cross-category awards.

THE ENTRY PROCESS FOR THE 2022 AWARDS IS NOW OPEN

Categories

—— ambient grocery

Includes Sauces, Soups, Oils, Canned Products, Conserves, Baby Foods, Baking Products, Stocks, Salad Dressings.

All entries will be considered for inclusion in three overall cross-category awards: Innovative Product of The Year, Packaging Excellence Award and Taste Excellence Award. Please note that these categories are not open for entries.

The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
– Nikos Tsiftsoglou, Head of Exports, Ioniki Sfoliata SA
The European Private Label Awards by ESM is an important competition for displaying new and innovative private label products from European retailers. This competition really shows that private label products have become both unique and innovative, so we are very pleased that ESM is launching these Awards.
– Line Wanderås Németh, Head of Conceptual Development Private Label, Coop Norge SA
The competition clearly shows that private label is so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt directly add value to any supermarket shelf
– Sanne Strandskov, Marketing Coordinator, Nopa Nordic

Why Enter

ESM: European Supermarket Magazine is the leading pan-European grocery industry trade title, with readers comprising C-level executives and senior buyers across Europe and internationally.

The European Private Label Awards has therefore been created to celebrate the ‘best of the best’ when it comes to store brand innovation right across Europe, and celebrate the dynamism of both retailers and suppliers when it comes to developing products that can compete, and in many cases outperform, the biggest brands in the marketplace.

All winners and finalists will be celebrated in a special European Private Label Awards issue of ESM: European Supermarket Magazine, to be published in March 2022.

Winners & Finalists

11d-Be-Beauty-Face-Cream-Blue-Light-Protection
Winner

Retailer

Pingo Doce (Portugal)

Supplier

Pingo Doce Distribuição Alimentar SA
11b-Genetic-Lab-Gen-63-Lift-Genesis
Finalist

Retailer

EVA (Ukraine)

Supplier

Ningbo Multi Channel Co Ltd
11c-Cien-Sensitive-Personal-Care-Range
Finalist

Retailer

Lidl

Supplier

Nopa Nordic
11a-Danol-Milt-Shower-Gel
Finalist

Retailer

Danöl (Iceland)

Supplier

Nopa Nordic
10c-Pirkka-Ecological-Cleaning-Range
Winner

Retailer

Kesko (Finland)

Supplier

Nopa Nordic
10d-Blink-Naturelle-'Made-by-Nature'-Range
Finalist

Retailer

Müller (Germany)

Supplier

Nopa Nordic

ABOUT ESM

ESM: The European Supermarket Magazine is Europe’s dedicated magazine for the European grocery sector. ESM is a must-read for senior managers and top-level executives working in the European grocery sector, or supplying the retail industry. Together with its website www.esmmagazine.com and weekly e-newsletter, ESM: European Supermarket Magazine is the go-to trade magazine for the highly competitive European grocery market.