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The Awards

ESM: European Supermarket Magazine is proud to present the European Private Label Awards, a contest to determine the most impactful and innovative store brands on sale in Europe’s supermarkets.

The Awards are open to both retailers and suppliers operating in the European grocery marketplace. There are 13 awards categories, with each product also considered for three overall cross-category awards.

THE ENTRY PROCESS FOR THE 2022 AWARDS IS NOW OPEN
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Categories

—— ambient grocery

Includes Sauces, Soups, Oils, Canned Products, Conserves, Baby Foods, Baking Products, Stocks, Salad Dressings.

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All entries will be considered for inclusion in three overall cross-category awards: Innovative Product of The Year, Packaging Excellence Award and Taste Excellence Award. Please note that these categories are not open for entries.

The European Private Label Awards by ESM is a great initiative that puts focus on the great private label development across European retail, and can inspire us all to improve our private label offer further.
– Jean Ladehoff, Group Senior Vice President Grocery/Beverages, Salling Group
SPAR Netherlands is honoured to participate every year in the European Private Label Awards, organised by ESM. We believe with these awards our best private label products get the recognition they deserve. We will definitely participate next year!
– Hinde Kerremans, Brand Management Specialist, SPAR Netherlands
The European Private Label Awards by ESM is an important competition for Lidl Denmark. Top-quality private label products have the highest priority for Lidl Denmark. We will be a proud participant again this year.
– Rasmus Pape, Chief Commercial Officer, Lidl Denmark
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
– Nikos Tsiftsoglou, Head of Exports, Ioniki Sfoliata SA
The European Private Label Awards by ESM is an important competition for displaying new and innovative private label products from European retailers. This competition really shows that private label products have become both unique and innovative, so we are very pleased that ESM is launching these Awards.
– Line Wanderås Németh, Head of Conceptual Development Private Label, Coop Norge SA
The competition clearly shows that private label is so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt directly add value to any supermarket shelf
– Sanne Strandskov, Marketing Coordinator, Nopa Nordic
We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.
– Wouter Lefevere, ex-Head Of International Buying, SPAR International
The competition clearly shows that private label is about so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt directly add value to any supermarket shelf.
– Sebastiaan Schreijen, RaboResearch Food & Agri (FAR)

Why Enter

ESM: European Supermarket Magazine is the leading pan-European grocery industry trade title, with readers comprising C-level executives and senior buyers across Europe and internationally.

The European Private Label Awards has therefore been created to celebrate the ‘best of the best’ when it comes to store brand innovation right across Europe, and celebrate the dynamism of both retailers and suppliers when it comes to developing products that can compete, and in many cases outperform, the biggest brands in the marketplace.

All winners and finalists will be celebrated in a special European Private Label Awards issue of ESM: European Supermarket Magazine, to be published in March 2022.

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Winners & Finalists

11d-Be-Beauty-Face-Cream-Blue-Light-Protection
Winner
Be Beauty – Face Cream Blue Light Protection

Retailer

Pingo Doce (Portugal)

Supplier

Pingo Doce Distribuição Alimentar SA
11b-Genetic-Lab-Gen-63-Lift-Genesis
Finalist
Genetic Lab Gen 63 Lift Genesis

Retailer

EVA (Ukraine)

Supplier

Ningbo Multi Channel Co Ltd
11c-Cien-Sensitive-Personal-Care-Range
Finalist
Cien Sensitive Personal-Care Range

Retailer

Lidl

Supplier

Nopa Nordic
11a-Danol-Milt-Shower-Gel
Finalist
Danöl Milt Shower Gel

Retailer

Danöl (Iceland)

Supplier

Nopa Nordic
10c-Pirkka-Ecological-Cleaning-Range
Winner
Pirkka Ecological Cleaning Range

Retailer

Kesko (Finland)

Supplier

Nopa Nordic
10d-Blink-Naturelle-'Made-by-Nature'-Range
Finalist
Blink Naturelle 'Made by Nature' Range

Retailer

Müller (Germany)

Supplier

Nopa Nordic
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ABOUT ESM

ESM: The European Supermarket Magazine is Europe’s dedicated magazine for the European grocery sector. ESM is a must-read for senior managers and top-level executives working in the European grocery sector, or supplying the retail industry. Together with its website www.esmmagazine.com and weekly e-newsletter, ESM: European Supermarket Magazine is the go-to trade magazine for the highly competitive European grocery market.
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