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About the Awards

European Supermarket Magazine (ESM) is proud to present the European Private Label Awards, celebrating excellence and innovation in private label products across the European grocery industry.

Launched by ESM in 2017, the awards are open to both retailers and suppliers and recognise products across a broad range of grocery and non-food categories, with entries also considered for a number of overall cross-category awards.

Since their launch, the European Private Label Awards have attracted entries from across Europe, providing retailers and suppliers with the opportunity to gain recognition for their products at a European level.

Lacura Caviar Illumination
Hot Damn! Oat Drink Barista
Änglamark Vegan and Organic Ravioli
Salling Group logo
A great initiative that puts focus on the private label development across European retail, and can inspire us all to improve our private label offer further.
Jean Ladehoff
Group Senior Vice President Grocery/Beverages, Salling Group
Spar logo
SPAR Netherlands is honoured to participate every year in the European Private Label Awards. With them, our best PL products get the recognition they deserve. We will definitely participate next year!
Hinde Kerremans
Brand Management Specialist, SPAR Netherlands
Lidl Logo
The European Private Label Awards by ESM is an important competition for Lidl Denmark. Top-quality private label products have the highest priority for Lidl Denmark. We will be a proud participant again this year.
Rasmus Pape
Chief Commercial Officer, Lidl Denmark
ioniki sfoliata logo
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
Nikos Tsiftsoglou
Head of Exports, Ioniki Sfoliata SA
Coop-Norge-logo
The EPLA is an important competition for displaying new and innovative private label products from European retailers. It really shows that private label products have become both unique and innovative, so we are very pleased that ESM is launching these Awards.
Line Wanderås Németh
Head of Conceptual Development Private Label, Coop Norge SA
Nopa Nordic logo
The competition clearly shows that private label is so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt add value to any supermarket shelf.
Sanne Strandskov
Marketing Coordinator, Nopa Nordic
Spar logo
We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.
Wouter Lefevere
Ex-Head Of International Buying, SPAR International
Rabobank logo
The competition clearly shows private label is about so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt add value to any supermarket shelf.
Sebastiaan Schreijen
RaboResearch Food & Agri (FAR)
Rema 1000 logo
The European Private Label Award is an exciting initiative and a great opportunity for us and other European retailers to present our private label products. It contributes to heightening the standards for private labels across Europe.
Gunhild Nørgaard
Head of Private Label, REMA 1000 Denmark
Intermarche logo
Realising that our products have been internationally recognised by such a demanding panel gives us great pride, because it confirms that our mission is right – it is possible to be both good and economical.
Ernesto Cunha
Marketing Administrator, Intermarché Portugal
Conad logo
At Conad, we consider the European Private Label Awards an important annual event that allows us to measure ourselves against other retailers and pushes us to work harder every day to deliver innovation, high quality and convenience.
Elisa Crisafi
Marketing Assistant MDD, Conad Italy

Role when quoted

Scenes from European Private Label Awards judging over the years

About European Supermarket Magazine

European Supermarket Magazine (ESM) is the leading dedicated pan-European grocery retail magazine, serving senior executives, buyers and procurement professionals working across the European grocery retail industry.

Through ESM magazine, esmmagazine.com and our weekly e-newsletter, Retail Digest, we provide news, insight and analysis on the issues shaping grocery retail and FMCG across Europe.

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