The Vilje eco-friendly home care range features Nordic Swan Ecolabel-certified products in recycled packaging. The range includes dish soap, three specialised liquid laundry detergents (for coloured fabrics, delicate items like wool and silk, as well as a ‘sensitive’ version without fragrances) laundry powders for both coloured and white clothes, and dishwasher tablets.

The judges hailed the strong price-quality ratio of this product, as well as praising the “effective packaging design execution” of this product, “underpinned by a recycled packaging proposition”. “Simple, but classy,” as one judge put it.