Winner: Meat & Seafood
Denmark
Coop Mustard Herring
RETAILER
Coop Trading
SUPPLIER
Hirtshals Seafood A/S
This Nordic delicacy features herring complemented by spicy mustard, delivering bold flavours. At the end of 2023, Coop revamped its herring assortment with a new design for 2024, with squared jars that optimise transport efficiency.
The judges praised the “intelligent pack design” of this “great tasting” product, which has an “appealing, balanced” taste. “A delicious product,” as one judge noted.
WINNER: TASTE EXCELLENCE AWARD
Winner: Vegetarian & Vegan
Germany
K-Take It Veggie Veganes Steak Nach Art Rind
RETAILER
Kaufland
SUPPLIER
Tillman’s Convenience GmbH
This plant-based steak mimics the flavour and texture of beef, offering a rich protein alternative for vegan and flexitarian consumers seeking a satisfying, sustainable meat substitute – even the packaging has been designed to evoke a traditional, marinated steak.
The judges hailed the “authentic” texture of this product, which is an “excellent innovation” that “mimics the taste of meat perfectly”. The low Nutri-Score rating (B) of the product also appealed to the judges. “A very, very good product,” as one judge noted.
WINNER: INNOVATIVE PRODUCT OF THE YEAR
Ukraine
Fabien Marche RoS8 Tuberose Eau de Parfum
RETAILER
Eva Ukraine
SUPPLIER
Famille Grasse Parfums
This beautifully packed, eco-friendly perfume features notes of tuberose, tobacco, vanilla, and caramel in sustainable packaging, offering a rich fragrance experience for consumers who appreciate both style and environmental responsibility.
The judges hailed the “beautiful, premium appearance” of this product, which “really stands out” from other products the category. “Innovative and environmentally friendly, a definite winner,” as one judge put it.
WINNER: PACKAGING EXCELLENCE AWARD
Sweden
Änglamark Pasta, Elicoidali
RETAILER
Coop Trading
SUPPLIER
Pastificio Di Martino Gaetano & F.lli. SpA
Coop Trading has introduced a new sustainable pack for the Änglamark pasta range, which both ensures reduction in CO2 emissions and premium product appeal while preserving the product’s quality. Coop Trading was the first in the Nordic market to introduce 100% FSC-certified virgin paper, plastic-free packaging for its pasta range.
The judges hailed the “very innovative” and “effective” packaging, adding that it “sets the template” for others in the category to follow. “Well-presented and environmentally-friendly – what’s not to like?” as one judge noted.
WINNER: SUSTAINABLE PRODUCT OF THE YEAR
