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European Private Label Awards Winner badge
European Private Label Awards Finalist badge

The Awards

ESM: European Supermarket Magazine is proud to present the European Private Label Awards, a contest to determine the most impactful and innovative store brands on sale in Europe’s supermarkets.

The Awards are open to both retailers and suppliers operating in the European grocery marketplace. There are 17 awards categories, with each product also considered for four overall cross-category awards.

SUBMISSIONS NOW OPEN FOR THE 2026 AWARDS

We will be pleased to offer a limited number of early bird entires. Allocation based on availability.

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Winners & Finalists
2025

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supporting the industry since 2018    
Salling Group logo
A great initiative that puts focus on the private label development across European retail, and can inspire us all to improve our private label offer further.
Jean Ladehoff
Group Senior Vice President Grocery/Beverages, Salling Group
Spar logo
SPAR Netherlands is honoured to participate every year in the European Private Label Awards. With them, our best PL products get the recognition they deserve. We will definitely participate next year!
Hinde Kerremans
Brand Management Specialist, SPAR Netherlands
Lidl Logo
The European Private Label Awards by ESM is an important competition for Lidl Denmark. Top-quality private label products have the highest priority for Lidl Denmark. We will be a proud participant again this year.
Rasmus Pape
Chief Commercial Officer, Lidl Denmark
ioniki sfoliata logo
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
Nikos Tsiftsoglou
Head of Exports, Ioniki Sfoliata SA
Coop-Norge-logo
The EPLA is an important competition for displaying new and innovative private label products from European retailers. It really shows that private label products have become both unique and innovative, so we are very pleased that ESM is launching these Awards.
Line Wanderås Németh
Head of Conceptual Development Private Label, Coop Norge SA
Nopa Nordic logo
The competition clearly shows that private label is so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt add value to any supermarket shelf.
Sanne Strandskov
Marketing Coordinator, Nopa Nordic
Spar logo
We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.
Wouter Lefevere
Ex-Head Of International Buying, SPAR International
Rabobank logo
The competition clearly shows private label is about so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt add value to any supermarket shelf.
Sebastiaan Schreijen
RaboResearch Food & Agri (FAR)
Rema 1000 logo
The European Private Label Award is an exciting initiative and a great opportunity for us and other European retailers to present our private label products. It contributes to heightening the standards for private labels across Europe.
Gunhild Nørgaard
Head of Private Label, REMA 1000 Denmark
Intermarche logo
Realising that our products have been internationally recognised by such a demanding panel gives us great pride, because it confirms that our mission is right – it is possible to be both good and economical.
Ernesto Cunha
Marketing Administrator, Intermarché Portugal
Conad logo
At Conad, we consider the European Private Label Awards an important annual event that allows us to measure ourselves against other retailers and pushes us to work harder every day to deliver innovation, high quality and convenience.
Elisa Crisafi
Marketing Assistant MDD, Conad Italy

Categories

○ Ambient Grocery

Includes Soups, Canned Products, Conserves, Baby Foods, Baking Products.

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Best in Class

Additionally, all entries will be considered for inclusion in four overall cross-category awards.

Please note that these categories are not open for entries.

Innovative Product of The Year

Packaging Excellence Award

Sustainable Product of the Year

Taste
Excellence Award

Why Enter

ESM: European Supermarket Magazine is the leading pan-European grocery industry trade title, with readers comprising C-level executives and senior buyers across Europe and internationally.

The European Private Label Awards has therefore been created to celebrate the ‘best of the best’ when it comes to store brand innovation right across Europe, and celebrate the dynamism of both retailers and suppliers when it comes to developing products that can compete, and in many cases outperform, the biggest brands in the marketplace.

All winners and finalists will be celebrated in a special European Private Label Awards issue of ESM: European Supermarket Magazine, to be published in early 2026.

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ABOUT ESM

ESM: The European Supermarket Magazine is Europe’s dedicated magazine for the European grocery sector. ESM is a must-read for senior managers and top-level executives working in the European grocery sector, or supplying the retail industry.

Together with its website
esmmagazine.com and weekly e-newsletter, European Supermarket Magazine is the go-to trade magazine for the highly competitive European grocery market.

MORE INFORMATION

Keen to hear how the Awards help suppliers from all of Europe reach supermarkets across the continent? Let us know

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+353 1 236 5880

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