Tea, Coffee & Hot Drinks
Finalist
Italy
ABBI Capsule Caffè
RETAILER
ABBI Holding
SUPPLIER
La Rosa dei Gusti
In creating these Nespresso-compatible coffee capsules from ABBI Holding, the group aimed to ‘change the rules of the game’ by increasing the weight of the coffee contained inside each capsule from 5.5g (like those of its direct competitors) to 5.7g, like the big industry players. In addition, with eye-catching graphics, the packaging (which is made from 30% recycled cardboard) is also designed to stand out.