Non-Food (Household)
Finalist
2024
Pirkka Finnish Kaffe Growing Soil
Finland
RETAILER
Kesko Finland
SUPPLIER
Berner Oy
Every year, millions of cups of coffee are consumed at Kesko’s service stations, resulting in a significant accumulation of coffee grounds. To address this, in spring 2023, Kesko’s Pirkka brand introduced a new growing soil SKU made from recycled coffee grounds collected from the retailer’s outlets. Each five-litre bag of contains grounds from the equivalent of 70 cups of coffee sold. The judges said that this product was ‘innovative’ and promoted a ‘circular economy’, making it ‘very sustainable’.
WINNER: SUSTAINABLE PRODUCT OF THE YEAR