Meat & Seafood
Winner
Denmark
Coop Mustard Herring
RETAILER
Coop Trading
SUPPLIER
Hirtshals Seafood A/S
This Nordic delicacy features herring complemented by spicy mustard, delivering bold flavours. At the end of 2023, Coop revamped its herring assortment with a new design for 2024, with squared jars that optimise transport efficiency.
The judges praised the “intelligent pack design” of this “great tasting” product, which has an “appealing, balanced” taste. “A delicious product,” as one judge noted.