WINNER: INNOVATIVE PRODUCT OF THE YEAR
Vegetarian & Vegan
Winner
Germany
K-Take It Veggie Veganes Steak Nach Art Rind
RETAILER
Kaufland
SUPPLIER
Tillman's Convenience GmbH
This plant-based steak mimics the flavour and texture of beef, offering a rich protein alternative for vegan and flexitarian consumers seeking a satisfying, sustainable meat substitute – even the packaging has been designed to evoke a traditional, marinated steak.
The judges hailed the “authentic” texture of this product, which is an “excellent innovation” that “mimics the taste of meat perfectly”. The low Nutri-Score rating (B) of the product also appealed to the judges. “A very, very good product,” as one judge noted.
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Finalist
Retailer
REWE Group Buying GmbH