Ambient Grocery
Winner
2024
Lidl Deluxe Pearls with White Balsamic Condiment and Truffle Flavour
France
RETAILER
Lidl France
SUPPLIER
GlobeXplore
This new product from Lidl France, which blends white balsamic condiment with truffle was a hit with the judges, with several noting that they hadn’t seen a product like this available in grocery retail before – particularly in the discount channel – adding that it provides a touch of luxury to meals prepared at home.
WINNER: INNOVATIVE PRODUCT OF THE YEAR