This product is targeted especially at consumers who want to make their own restaurant-quality pizza using high-quality ingredients. This is a canned-fish product including roach (bream, bream and flounder) and vendace (a small freshwater whitefish). The Pirkka Parhaat Pizza range includes Italian pizza flours, sauces, oils, and cold meats, as well as Finnish cheeses, pizza dough, and spices.