Pet Care
Winner
Real,- Premium Hundenahrung
Germany
RETAILER
Real,- (Germany)
SUPPLIER
Real,- / Yellow Dress Retail
The premium pet-food market is developing strongly in Germany, and with this in mind, Real,- sought to meet demands for a new premium proposition. The objective was to create an outstanding private-label design that clarifies the premium dog-food proposition to the Real,- shopper.
The judges said:“A very stylishly presented product range, which accurately conveys the premium qualities of the product in no-nonsense packaging