The Awards

Categories

—— ambient grocery
Includes Soups, Canned Products, Conserves, Baby Foods, Baking Products.

—— Beverages (Alcoholic)
Includes Beer, Wine, Spirits, Flavoured Alcoholic Beverages, RTD Alcoholic Beverages.

—— Beverages (Non-Alcoholic)
Includes Soft Drinks, Juices, Energy Drinks, Squashes, Cordials, Mineral Water.

—— Breakfast Products
Includes Breakfast Cereals, Porridge, Breads and Pastries, Breakfast Meats, Jams, Preserves, Juices, Smoothies, Granola Bars and other breakfast products.

—— Confectionery
Includes Chocolate, Sweets, Gums, Mints, Biscuits, Cakes and other sweet confectionery items.

— Convenience Foods / Food To Go
Includes Ready Meals, Food-to-Go, Pre-Packed Sandwiches and Snacks, Snack Pots, Instant Meals, Prepacked Fresh Berries, Fruit Pots, Chilled Soups.

—— Dairy Products
Includes Milk and Milk Products, Yoghurt, Yoghurt Drinks, Chilled Desserts, Cream, Cheese, Butter, Dairy Spreads, Flavoured Milk, Milkshakes.

—— Free-From Foods
Includes Gluten-Free, Fat-Free, Egg-Free, Lactose-Free, Nut-Free, Dairy-Free, Soy-Free. Sugar-Free, Yeast-Free, Salt-Free, Wheat-Free, GMO-Free.

—— Frozen food
Includes Frozen Meat Products, Frozen Vegetable Products, Frozen Snack Products, Ice Cream and other frozen categories.

—— Meal Accompaniments
Includes Pasta, Rice, Gravy Mixes, Prepared Potato Products, Prepared Side Dishes.

—— Meat & Seafood
Includes Sliced Meats, Chilled Prepared Meats, Meat Products, Seafood Products, Shellfish.

—— Non-Food (Household)
Includes Detergents, Washing Up Liquids, Fabric Softeners, Dishwasher Products, Ignition Products, Refuse Sacks, Household Sprays, Bathroom Cleaners, Kitchen Cleaners, Air Fresheners, Batteries, Hard Surface Cleaners.

—— Non-Food (Personal Care)
Includes Deodorants, Creams, Lotions, Shower Gels, Soaps, Shampoo, Hair Conditioners, Razors, Sanitary Protection, Baby Wipes, Nappies, Diapers, Facial Tissues, Toothpaste, Oral Care Products, Oral Analgesics, Cough & Cold Remedies.

—— Snacking Products
Includes Potato Chips, Popcorn, Savoury Dips, Chips and other savoury snacking items.

—— Sauces & Condiments
Includes Sauces, Marinades, Oils, Salad Dressings, Salt, Pepper, Chutney, Mustard, Stocks and other flavoured ingredients.

—— Tea, Coffee & Hot Drinks
Includes Tea, Coffee, Hot Chocolate and Other Hot Beverages.

—— Vegetarian & Vegan
Includes Vegan- and Vegetarian-friendly products.
All entries will be considered for inclusion in four overall cross-category awards: Innovative Product of The Year, Packaging Excellence Award, Sustainable Product of the Year and Taste Excellence Award. Please note that these categories are not open for entries.
Why Enter
ESM: European Supermarket Magazine is the leading pan-European grocery industry trade title, with readers comprising C-level executives and senior buyers across Europe and internationally.
The European Private Label Awards has therefore been created to celebrate the ‘best of the best’ when it comes to store brand innovation right across Europe, and celebrate the dynamism of both retailers and suppliers when it comes to developing products that can compete, and in many cases outperform, the biggest brands in the marketplace.
All winners and finalists will be celebrated in a special European Private Label Awards issue of ESM: European Supermarket Magazine, to be published in early 2023.
ABOUT ESM
ESM: The European Supermarket Magazine is Europe’s dedicated magazine for the European grocery sector. ESM is a must-read for senior managers and top-level executives working in the European grocery sector, or supplying the retail industry.
Together with its website www.esmmagazine.com and weekly e-newsletter, ESM: European Supermarket Magazine is the go-to trade magazine for the highly competitive European grocery market.