Conad’s Baby Natural line aims to meet emerging trends in terms of naturalness while creating value and giving more solutions and choice to consumers. It is characterised by innovative, ultra-delicate formulas with more than 90% ingredients of natural origin, and by the use of organic extracts of camomile and calendula. The entire range, which includes wet wipes, baby bath products and hair products, is paraben-free.
The judges said:The judges said that the Conad Baby Natural range is “attractively packaged” and creates a distinct “brand identity” within the Conad private-label offering. It is “ideal” for shoppers who want to make more sustainable choices when purchasing baby products.