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Convenience Foods/Food To Go
Lidl Logo
Winner
Netherlands
Delicieux Red Beet / Cauliflower Pizza Bases

RETAILER

Lidl Netherlands

SUPPLIER

Conveni

Part of the Lidl Delicieux range, this product offers a tasty alternative to the classic pizza crust, for consumers who like to prepare pizzas from scratch when cooking at home.
Approximately a quarter (24.2%) of each pizza crust consists of vegetables – in this case, red beet or cauliflower – ensuring that consumers can eat more vegetables when enjoying a home-made pizza.
The vegetable pizza crusts retail at €2.99.

The judges said: Lidl has developed a “really interesting concept” with the vegetable-based pizza bases, adding that this would “really appeal” to those who are looking to get more vegetables into their diet. They praised the eye-catching visual impact of the red-beet pizza crust, in particular, saying that it would “look good on social media”.

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