Convenience Foods/Food To Go
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Winner
Ireland
Dunnes Stores Harissa Butternut Squash
RETAILER
Dunnes Stores
SUPPLIER
Wonderfoods
Launched in September of last year, this is a convenient, ready-to-cook side dish comprising butternut squash and red onion wedges, fresh coriander, and a pot of harissa marinade.
The product was launched to meet the demand among consumers for ready-to-cook fresh-vegetable meal accompaniments, using wholly natural ingredients. The product contains no artificial colours, flavours or preservatives.
Described as a “great idea” that was “well executed”, the judges said that this product was “very convenient, but also very healthy,” which is not always the case with this category. In addition, the marinade gave the product a “nice flavour kick”.