Non-Food (Personal Care)
Winner
Fixeeze Range
Netherlands
RETAILER
Action (the Netherlands)
SUPPLIER
Action/Yellow Dress Retail
This new hairstyling range, from online retailer Action, has been developed to compete with national brands. Developed in conjunction with Yellow Dress Retail, the Fixeeze range uses contemporary streetwise graffiti imagery to create a strong and impactful identity that communicates the language of the industry.
The judges said:“A very striking range using brightly coloured packaging to make it easier for the consumer to make his or her purchase decision.”