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Non-Food (Personal Care)
Action logo
Winner
Netherlands
Fixeeze Range

RETAILER

Action (the Netherlands)

SUPPLIER

Action/Yellow Dress Retail

This new hairstyling range, from online retailer Action, has been developed to compete with national brands. Developed in conjunction with Yellow Dress Retail, the Fixeeze range uses contemporary streetwise graffiti imagery to create a strong and impactful identity that communicates the language of the industry.

The judges said:“A very striking range using brightly coloured packaging to make it easier for the consumer to make his or her purchase decision.”

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