Fru Swing is a new brand from Coop Italia, characterised by the high quantity of fruit present in each product. This blueberry, papaya, pineapple and apple juice is made from 100% fruit and vegetables, and retains its goodness through the use of cold-press technology. The judges praised the “fresh” taste of this product, as well as the “innovative” use of cold-pressed technology to enhance its “good, round flavour.” They also hailed the use of recycled packaging.