This plant-based steak mimics the flavour and texture of beef, offering a rich protein alternative for vegan and flexitarian consumers seeking a satisfying, sustainable meat substitute – even the packaging has been designed to evoke a traditional, marinated steak.

The judges hailed the “authentic” texture of this product, which is an “excellent innovation” that “mimics the taste of meat perfectly”. The low Nutri-Score rating (B) of the product also appealed to the judges. “A very, very good product,” as one judge noted.