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Ambient Grocery
ØGO Branflakes
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Finalist
Denmark
ØGO Branflakes

RETAILER

Dansk Supermarked (Denmark)

SUPPLIER

Nakskov Mill Foods

Dansk Supermarked’s new organic brand, ØGO, which is a contraction of økologisk (organic) and god/go (good), is positioned as an everyday, accessible organic range that doesn’t want to ‘preach’, as reflected in its down-to-earth design.