Ambient Grocery
![Dansk Supermarked logo](https://privatelabelawards.com/wp-content/uploads/2021/01/dansk-supermarked.jpg?t=1722062230&t=1722062230)
Finalist
Denmark
ØGO Branflakes
RETAILER
Dansk Supermarked (Denmark)
SUPPLIER
Nakskov Mill Foods
Dansk Supermarked’s new organic brand, ØGO, which is a contraction of økologisk (organic) and god/go (good), is positioned as an everyday, accessible organic range that doesn’t want to ‘preach’, as reflected in its down-to-earth design.