Take Off Creatures Space Cat, from Lekkerland, is an energy drink featuring berry and marshmallow flavours. Aimed at ‘gamers, cosplayers, and influencers,’ it features an augmented-reality app, for an interactive experience. The judges said that the ‘eye-catching’ design is ‘instantly Instagrammable’, while the interactive elements add an ‘extra dimension’ to what is already a creative product.