Beverages (Non-Alcoholic)
Finalist
2020
The Energy Drink
Netherlands
RETAILER
Action (Netherlands)
SUPPLIER
Action / Yellow dress Retail
The Energy Drink, from Action, has been developed as a premium energy drink product without the price tag to match (€0.39 per unit). Since launch, the product, which bears a screaming rooster as its emblem, has exceeded all sales expectations.
SUBMISSIONS FOR 2027 ARE NOW OPEN