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Beverages (Non-Alcoholic)
The Energy Drink
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Finalist
Netherlands
The Energy Drink

RETAILER

Action (Netherlands)

SUPPLIER

Action / Yellow dress Retail

The Energy Drink, from Action, has been developed as a premium energy drink product without the price tag to match (€0.39 per unit). Since launch, the product, which bears a screaming rooster as its emblem, has exceeded all sales expectations.