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Ranzijn Pet-Care Range
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Netherlands
Ranzijn Pet-Care Range

RETAILER

Ranzijn tuin & dier (the Netherlands)

SUPPLIER

Ranzijn tuin & dier/ Yellow Dress Retail

Dutch retailer Ranzijn launched a new pet-food and pet-care product range in a bid to compete with national brands. The objective was to develop a private label that is qualitative enough to convince customers that it is on a par with national brands in the category.

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