Pet Care
![Ranzijn-logo](https://privatelabelawards.com/wp-content/uploads/2021/02/Ranzijn-logo.jpg)
Finalist
Netherlands
Ranzijn Pet-Care Range
RETAILER
Ranzijn tuin & dier (the Netherlands)
SUPPLIER
Ranzijn tuin & dier/ Yellow Dress Retail
Dutch retailer Ranzijn launched a new pet-food and pet-care product range in a bid to compete with national brands. The objective was to develop a private label that is qualitative enough to convince customers that it is on a par with national brands in the category.