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Pet Care
real-logo
Winner
Germany
Real,- Premium Hundenahrung

RETAILER

Real,- (Germany)

SUPPLIER

Real,- / Yellow Dress Retail

The premium pet-food market is developing strongly in Germany, and with this in mind, Real,- sought to meet demands for a new premium proposition. The objective was to create an outstanding private-label design that clarifies the premium dog-food proposition to the Real,- shopper.

The judges said:“A very stylishly presented product range, which accurately conveys the premium qualities of the product in no-nonsense packaging

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