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Beverages (Alcoholic)
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Winner
Netherlands
SPAR W.I.P.A.

RETAILER

SPAR Holding B.V. (The Netherlands)

SUPPLIER

Brouwerij’t Meuleneind

Following on from the successful Tripel with Pine, SPAR Netherlands has launched another specialty beer – W.I.P.A. – which combines fresh white beer (W) with a white Indian pale ale (IPA), as well as featuring a hint of pine.
Capitalising on the increased demand for specialty beers in the Dutch market, SPAR Netherlands intends to increase its range in the near future. Given that this is the second year in a row that it has won this category, it may be on to something …!

The judges said:SPAR W.I.P.A. was hailed as a “really interesting innovation” packaged in an “attractive bottle”. IPA is a category that is “coming up fast”, and SPAR has successfully tapped into this trend while putting a unique spin on it. The judges also noted the beer’s “fresh, light taste.”

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