Beverages (Alcoholic)
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Finalist
Denmark
WOW Syrah / WOW Riesling
RETAILER
REMA 1000
SUPPLIER
Globus Wine
Working alongside the supplier Globus Wine, REMA 1000 has developed a series of wines from Washington State, in the US, named WOW. Danish consumers are already familiar with wines from California, so REMA 1000 sought to look further afield, introducing a Washington State wine at an attractive price point.